Everything you need to know about pricing, security and how the forecasting works. Can't find your answer? Get in touch.
The product
4cast-ai is AI-powered sales forecasting software for wholesale and grocery (FMCG) sales teams in the UK. You upload your sales history as a CSV or Excel file and get a transparent, SKU-level forecast in around 30 seconds — no data team or setup project required.
A CSV or Excel file of your sales history — weekly or monthly, by SKU. Two to three years of history gives the best forecasts, but the model also handles new SKUs with limited history using a recent-weighted baseline.
About 30 seconds from upload to first forecast. There is no implementation project, no configuration and no training requirement — if you can use a spreadsheet, you can use 4cast-ai.
The Wholesale dashboard is built for monthly forecasting across a wholesale customer base. The Grocery dashboard is built for retailer-facing teams, with weekly or monthly views, per-retailer isolation and promo calendars per customer. They are separate products — you can subscribe to one or both.
The forecasting
Two engines compete on every SKU. A transparent layered model builds the forecast from visible steps — last-year baseline (with moving holidays like Easter handled), year-to-date trend, promotional uplifts and a self-correcting adjustment that learns from its own past misses. A classical statistical model (Holt-Winters, or Croston's method for slow lines) forecasts independently. Both are backtested against each SKU's own history and the more accurate engine wins that SKU. The Wholesale dashboard forecasts shipments directly (the number wholesale businesses are measured on), using sell-through and stock cover as an intelligence layer; the Grocery dashboard forecasts consumer demand first. Manual overrides always take top priority, and every number can be traced back to how it was calculated — no black box.
Accuracy depends on your data, so 4cast-ai measures it rather than promising a number: a built-in scorecard tracks MAPE and bias per SKU over time against your own actuals, so you always know where the forecast is strong and where to intervene.
Yes — overrides are a first-class feature. You can edit any SKU in any period directly in the grid, or type plain English into the AI assistant (for example "add 200 units to Cola 330ml in June"). The assistant shows what it understood before anything is applied, and every change is logged.
Security & data
Yes. All data is stored in the EU (Ireland), encrypted in transit and at rest, and protected by row-level security enforced in the database — no user can ever see another organisation's data, and within your organisation users only see the customers they are assigned. Two-factor authentication is supported and 4cast-ai operates under UK and EU GDPR. See our Privacy Policy for full details.
No. Every organisation's data is fully isolated at the database level, your data is never used to build forecasts for anyone else, and it is never sold or shared.
Pricing & billing
£150 per user per month for one dashboard (Wholesale or Grocery), or £280 per user per month for both, plus VAT. There are no tiers or contracts and you can cancel at any time. Teams of 10+ can request invoiced annual billing.
Yes. Teams of 10+ can have invoiced annual billing and volume pricing, SSO is available on request, and a Data Processing Agreement plus dedicated onboarding are included in Enterprise agreements. Book a call.
Yes, at any time — there are no contracts or lock-in. Your data can be exported as CSV whenever you like, and full deletion is available on request.